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James Charles Biography, A Fortune, Is He Gay? Here are the facts

Author

James White

Published May 22, 2026

Many dudes known as internet personalities are either gamers, comedians or pranksters, but James Charles has become an internet sensation thanks to something more feminine: makeup.

Shortly after launching his YouTube channel where After posting makeup tutorials, Charles entered the mainstream as the channel quickly amassed over 4 million subscribers. His Instagram account also has over 4.5 million followers. James Charles has been the source of some controversy since entering the mainstream media. Here is his story.

James Charles Bio

James Charles Dickinson was born on May 23, 1999, in Bethlehem, New York. He has a younger brother named Ian Charles. In his early teens, he became interested in makeup and, after receiving his parents’ approval, ordered his first makeup kit online. His dad even helped him convert the basement into a makeup studio.

And so he started experimenting on his friends. Like all current makeup artists, James Charles opened an Instagram account as well as a YouTube channel in 2015 to share photos of his work and tutorial videos, respectively.

Charles revealed that he took his works online as a form of artistic expression to inspire others and challenge himself creatively. Charles is very talented with brushes and quickly gained followers.

However, his fame skyrocketed when his top yearbook photo broke on the internet in September 2016. As the story goes, James woke up the morning of the photo shoot at 7 a.m. in the morning to prepare for the big day. The photo was for his main yearbook – something that always would be, so James had to make sure the photo would be iconic, one to look back on years later and chest bump.

Before going to school for the photoshoot, Jamesprit took a selfie of his well-contoured face and sent it to his Instagram followers and the positive comments he had already made made his mission half accomplished. But not so fast… When James arrived at school, he posed for the pictures and the results were far from impressive, which James attributed to the camera used.

However, James wasn’t ready to let all his hard work that cost him his early morning sleep go to waste. So he emailed the photo company asking for a reshoot. This time, James wasn’t ready to take a chance with their camera, so he brought his own flashlight which he uses for makeup photos posted on his Instagram account.

The results this time were amazing and JamesCharles took to Twitter and Instagram to document the details of creating the perfect photo and, like this one, went viral. Words such as legendary, iconic and courage have been used to describe James’ efforts. The photo even caught the eye of star actress Zendaya who replied to the post with the phrase “YOU WIN”. With Zendaya being one of the people James looks up to, it has been a busy day for her.

As if the viral photo wasn’t enough to announce James Charles to the world, beauty giant CoverGirl about a month later in October 2016 named him their first male ambassador, aka CoverBoy. CoverGirl spokeswoman Katy Perry took to her Instagram to break the news to the world by posting a photo of herself next to James in all her glorious glory.

James Charles has been offered the job of being the face of CoverGirl’s new mascara line, So Lashy! Next, he made his first TV appearance on Ellen. In 2017, Charles won Marco Marco Six 1/2’s debut collection on the runway at Los Angeles Fashion Week.

Her yearbook photo was extra so it made sense for James Charles to do something extra on graduation day in June 2017, too — her graduation cap bore CoverGirl’s slogan “Easy, Breezy, Beautiful.”

His net worth

Scoring a CoverGirl gig comes with a huge paycheck and James Charles surely gets what he deserves. His millions of followers on social media also allow him to receive top prizes for concerts.

After winning the CoverGirl gig, Forbes took notice and put her on their 2017 list of 30 Under 30 – Art & Style. James Charles net worth is estimated at $2 million.

Is James Charles gay? Here are the facts

Yes! James Charles has been openly gay and has been since the age of 12, when he was only in middle school.

James gave more details about his experience with Ellen when he appeared in November 2016. He said his parents “were incredibly accepting” and he had a lot of support from his community and his school.